Privacy Policy – Happiness African Market

Last updated: July 31, 2026

Happiness African Market Place respects your privacy and is committed to protecting the personal information you provide when using our website, shopping online, creating an account, applying to become a vendor, subscribing to our newsletter, or contacting our customer-service team.

This Privacy Policy explains what information we collect, why we collect it, how we use and share it, and the choices available to you.

This policy should be updated whenever the website’s payment providers, delivery services, plugins, analytics tools, advertising platforms, or data practices change. Businesses should make accurate privacy promises and maintain security appropriate to the information they hold. (ftc.gov)

1. Information We Collect

Information You Provide to Us

We may collect information that you provide when you:

Create a customer or vendor account
Place or manage an order
Make a payment
Request delivery
Contact customer support
Submit a product review
Join our newsletter
Apply to become a vendor
Request a return, exchange, or refund
Participate in a survey, promotion, or special offer

This information may include:

Full name
Email address
Telephone number
Billing address
Shipping address
Account username and password
Order history
Products purchased
Delivery instructions
Wishlist and shopping-cart information
Customer-service messages
Product reviews
Marketing preferences
Vendor business details and application information

Payment Information

Payments may be processed by third-party payment processors.

Depending on the payment method selected, the payment provider may collect:

Cardholder name
Payment-card number
Card expiration date
Card security code
Billing address
Digital-wallet details
Transaction information

Happiness African Market Place may receive limited payment information, including:

Payment status
Transaction reference
Payment method
Last four digits of a payment card

We do not intentionally store complete payment-card numbers or card security codes on our website.

Information Collected Automatically

When you visit or use our website, we and our technology providers may automatically collect:

Internet Protocol address
Browser type
Device type
Operating system
Approximate location based on IP address
Pages visited
Products viewed
Search terms used
Referring website
Date and time of access
Cart and checkout activity
Cookie identifiers
Website errors
Security and performance information

Information Received From Other Sources

We may receive information from:

Payment processors
Delivery and shipping providers
Marketplace vendors
Email and SMS providers
Analytics services
Advertising platforms
Social-media platforms
Fraud-prevention and security providers
Authentication or login services

2. How We Use Your Information

We may use your information to:

Create and manage your account
Process orders and payments
Confirm purchases
Arrange shipping or delivery
Provide tracking information
Communicate about your order
Process returns, refunds, and exchanges
Respond to questions and support requests
Manage shopping carts and wishlists
Provide product recommendations
Improve our website, products, and services
Detect and prevent fraud or unauthorized activity
Protect customer accounts and website security
Manage vendor applications and vendor accounts
Send newsletters and promotions where permitted
Measure website traffic and advertising performance
Maintain financial, tax, and business records
Comply with legal and regulatory obligations
Enforce our Terms and Conditions and other policies

3. Legal and Business Purposes for Processing Information

We process personal information when reasonably necessary to:

Complete a transaction requested by you
Perform our obligations under an agreement
Operate and improve our business
Protect our customers, website, and services
Comply with applicable laws
Respond to lawful government or court requests
Pursue legitimate business interests
Obtain your consent where required

4. Cookies and Similar Technologies

Happiness African Market Place may use cookies, pixels, tags, local storage, and similar technologies.

These technologies may help us:

Keep you signed in
Save products in your cart
Remember your preferences
Complete checkout
Prevent fraudulent activity
Understand how visitors use the website
Improve website performance
Measure advertising campaigns
Display more relevant promotions

Types of Cookies We May Use

Essential cookies help the website operate and support functions such as login, shopping carts, checkout, and security.

Preference cookies remember selections such as language, location, or account preferences.

Analytics cookies help us understand website traffic and visitor behavior.

Advertising cookies may be used to measure campaigns or present relevant advertising.

You can manage cookies through your browser settings and through any cookie-consent tool displayed on our website. Blocking essential cookies may prevent some features from working properly.

5. How We Share Information

We do not share personal information except as described in this policy.

Service Providers

We may share information with service providers that help us operate the website and business, including providers of:

Website hosting
WordPress and WooCommerce services
Payment processing
Shipping and delivery
Email and SMS communications
Website analytics
Marketing and advertising
Fraud detection
Cybersecurity
Customer support
Data storage and back
Accounting and professional services

These providers may access information only as needed to perform services for us and subject to their agreements and applicable law.

Legal and Safety Disclosure

We may disclose personal information when reasonably necessary to:

Comply with applicable law
Respond to a subpoena, court order, or lawful request
Investigate fraud or unlawful conduct
Enforce our policies or agreements
Protect the rights and safety of our customers, employees, vendors, or the public
Establish, exercise, or defend legal claims

Business Transactions

Personal information may be transferred if Happiness African Market Place undergoes a merger, acquisition, restructuring, financing, asset sale, or similar business transaction.

6. Sale, Sharing, and Targeted Advertising

Happiness African Market Place does not sell personal information for money.

However, certain analytics and advertising technologies may be treated as a “sale,” “sharing,” or targeted advertising under some state privacy laws.

Where legally required, eligible users may request that we stop:

Selling their personal information
Sharing their personal information for cross-context behavioral advertising
Processing their information for targeted advertising

If our activities require it, we will provide a visible Do Not Sell or Share My Personal Information link or another legally recognized opt-out method. California requires covered businesses that sell or share personal information to provide an appropriate opt-out process. (California DOJ Attorney General)

7. Email and Marketing Communications

We may send promotional messages when you:

Subscribe to our newsletter
Consent during registration or checkout
Participate in a promotion
Otherwise request marketing updates

Promotional messages may include:

New product announcements
Special offers
Discount codes
Seasonal promotions
Store news
Vendor promotions

You can unsubscribe using the link provided in a marketing email or by contacting us.

You may continue to receive non-promotional communications concerning:

Order confirmations
Delivery updates
Refunds
Account changes
Password resets
Security notifications
Policy changes

8. Data Retention

We retain personal information only for as long as reasonably necessary to:

Complete transactions
Maintain accounts
Provide customer service
Process returns and refunds
Comply with accounting and tax obligations
Prevent fraud
Resolve disputes
Enforce agreements
Meet legal requirements

Retention periods may differ depending on the type of information and why it was collected.

When information is no longer required, we may securely delete, anonymize, or dispose of it.

9. Information Security

We use reasonable administrative, physical, and technical safeguards intended to protect personal information from:

Unauthorized access
Loss
Misuse
Alteration
Destruction
Improper disclosure

Our safeguards may include:

Encrypted website connections
Restricted administrative access
Strong authentication
Website monitoring
Security updates
Secure backups
Malware protection
Fraud-prevention controls
Reputable payment processors

No online system is completely secure, and we cannot guarantee that unauthorized access or data loss will never occur.

The FTC recommends that businesses understand what information they hold, retain only what they need, protect it, securely dispose of it, and prepare for security incidents. (ftc.gov)

10. Your Privacy Rights

Depending on your location and whether applicable legal thresholds are met, you may have the right to:

Confirm whether we process your personal information
Request access to your information
Request correction of inaccurate information
Request deletion of certain information
Receive a portable copy of certain information
Opt out of targeted advertising
Opt out of the sale of personal information
Opt out of certain sharing of personal information
Withdraw consent where processing relies on consent
Appeal the denial of an eligible privacy request
Exercise your rights without unlawful discrimination

The Utah Consumer Privacy Act became effective on December 31, 2023. It provides eligible Utah consumers with rights relating to access, deletion, portability, and certain opt-outs, and it requires covered businesses to provide a clear and reasonably accessible privacy notice. Not every business is subject to the law because applicability depends on statutory thresholds. (commerce.utah.gov)

11. How to Submit a Privacy Request

You may submit a privacy request using the contact details below.

Call Us +1 (888) 807-4520

Email Happylight2026@gmail.com

Use the subject line:

Privacy Request

Please provide:

Your full name
The email address associated with your account
Your telephone number, where necessary
The privacy right you wish to exercise
Details that help us locate the relevant records

We may need to verify your identity before completing a request. Information collected for verification will be used only for that purpose.

An authorized agent may submit a request where permitted by applicable law. We may request evidence showing that the agent is authorized to act for you.

12. Utah Privacy Notice

Where the Utah Consumer Privacy Act applies, Utah residents may have the right to:

Confirm whether we process their personal data
Access certain personal data
Delete personal data they provided
Obtain certain data in a portable format
Opt out of targeted advertising
Opt out of the sale of personal data

A Utah privacy notice for a covered business should clearly describe the categories of personal information processed, the purposes for processing it, the categories shared with third parties, the categories of recipients, and how consumers may exercise their rights. (Utah Legislature)

We will respond to valid requests in accordance with applicable law.

13. California Privacy Notice

This section applies only if Happiness African Market Place is subject to the California Consumer Privacy Act.

Eligible California residents may have rights to:

Know what personal information is collected
Know the sources and purposes of collection
Know the categories of recipients
Request access
Request correction
Request deletion
Opt out of sale or sharing
Limit certain uses of sensitive personal information
Receive equal service when exercising privacy rights

Covered businesses must provide notices concerning their collection practices and establish procedures for eligible consumer requests. (California DOJ Attorney General)

We do not knowingly sell or share the personal information of consumers under 16 without legally required authorization.

14. Children’s Privacy

Our website is intended for a general audience and is not directed to children under 13.

We do not knowingly collect personal information directly from children under 13.

If you believe that a child has provided personal information to us, contact us so that we can investigate and delete it where appropriate.

15. Third-Party Websites and Services

Our website may contain links to:

Payment providers
Delivery services
Social-media platforms
Advertising networks
Other third-party websites

We do not control the privacy practices of these third parties.

Their collection and use of information are governed by their own privacy policies. We encourage you to review those policies before providing information.

16. Social-Media Features

Our website may contain links, buttons, or embedded features from platforms such as:

Facebook
Instagram
TikTok
YouTube
Pinterest
X

When you interact with these features, the relevant platform may collect information about your device, account, browser, and activity according to its own privacy policy.

17. International Visitors

Happiness African Market Place is based in the United States.

If you access the website from another country, your information may be transferred to and processed in the United States or other countries in which our service providers operate.

Privacy laws in those countries may differ from those in your location.